It has been over 12 months since Apple announced a new version of their flagship product, the iPhone 5. Many analysts are estimating this version will be the first without Steve Jobs’ direct influence. Here is the good, the bad, and the ugly from yesterday’s iPhone Event.
- Free iWork for iOS - All new iOS devices come with iWork installed. This is a great way for Apple to get people to create more content in their native formats vs Microsoft’s. i.e. .pages vs .docx. It seems this would have been better suited if they just made the apps free on the App Store instead of requiring a new device purchase.
- New Camera - The iPhone 5s includes a new 8 Megapixel camera, new sensor, 2.2 aperture, and smarter flash. These features really begin to blur the line between mobile phone and DLSR.
- Touch ID - The iPhone 5s will also include an embedded fingerprint reader that allows users to unlock their phone and purchase apps without typing in their password. Nice touch.(No pun intended)
- No Preorder on iPhone 5s - The iPhone 5s has premium features and is targeted at a premium audience. However, the iPhone 5s will not be available for pre-order on September 13th. This will require “premium” customers to stand inline to receive the device on launch day. This is hardly a “premium” experience, especially when the consumer level product (iPhone 5c) is available for pre-order on the 13th. Apple may want more lines in front of their stores on launch day, but they dropped the ball here.
- iPhone 5c Pricing - Android has overtaken iOS in device shipments. Android’s latest surge has been attributed to their penetration to emerging markets, places like Africa and Asia, where contract subsidies are not available. The iPhone 5c was rumored to be the Apple’s answer to Android’s “free” or cheap phones. Free in this case is $0 with 2 year contract or $400 without contract. However, Apple announced the iPhone 5c will be $99 with contract or $549 without contract. A staggering difference from Android’s current non-contract options. Moreover, the $99 price point for the iPhone 5c causes confusion with the iPhone 5s only $100 dollars away. Apple missed an opportunity to make a run at Android for device shipments and should have released a free version of the iPhone 5c.
- Disk Space & Moore’s Law - Moore’s Law states that computing hardware’s power will double every 18 months, thus dramatically reducing the cost of previous hardware. Disk space has shown a high correlation with with Moore’s Law. However, while disk space prices have dropped Apple has not updated the storage capacity for the $199 iPhone in over 3 years. Moore’s law means more profits for Apple.
- iPhone 5c Cases - You be the judge.
- iOS 7 Icons - After dramatic push-back from the design community, Apple has decided to press on with their new “flat” design approach. Look for serious push-back from users over the age of 40. Only time will tell how users will respond.
- Upper & Lowercase - iPhone 4S, iPhone5c, iPhone 5s. Apple has always been particular about the capitalization of their product names. Why the switch from capital letter S to lowercase? UPDATE - iDownloadBlog has a story about the switch.
Apple is going through some maturity problems without Steve Jobs, it’s clear they want to make some mistakes and fail fast. AAPL stock is down 6% today. What do you think will be the biggest failure Apple announced today? Will there be an Apple watch?
@stevederico me on twitter and let me know what you think.
Quick video and recap from Gary Vaynerchuk’s talk at Elevate 2013. Tradition Media is Dead, Dot Com Marketing is Dead. It’s time for a new wave.
It’s no secret Gary Vaynerchuk is my hero. His recent chat at Elevate NYC 2013 inspired me to write this post. Gary has a great quote a few minutes into the talk.
"The quickest way to go out of business is to romanticize about how you make your money." - Gary Vaynerchuk
It’s 2013, we need to be thinking where people are going to be, not where they are. For example, email marketing, banner ads, even Google AdSense are seeing record low conversion rates. Why? It’s because,”Marketers Ruin Everything”. Traditional media is dead, most of us already understand this. Billboards, Newspaper, Radio, and TV Commercials have all been replaced by the web and mobile. People aren’t looking at your billboards while going 70 on the highway, they aren’t even looking at the roads, they are looking at their phones. #mobilefirst
This marks the second round of marketing platforms to die. First traditional media, then cornerstone internet media. Don’t Go Down With The Ship. The next wave of platforms in 36 months will be:
Each one of these networks has a specific purpose and nuisance. Social networks are not distribution networks. These are places where you can establish value and trust with your customers. After providing content, answering questions, and listening, then and only then, will you push out the ask. Give, Give, Give, Ask.
This post will serve as a wake up call for myself and my businesses. I hope it does for you too. @stevederico me on twitter and let me know what platforms you think will be on top in 36 Months.
PS - I highly recommend you preorder Gary’s new book. I will even go on to personally guarantee it. If you buy it, read it, and it doesn’t help your business, I will happily pay you back myself.Source: youtube.com
"There are a bunch of companies that try to make every release perfect, and Apple is the best at that. That’s wonderful, but there’s another way of doing things that’s potentially even better over the long term—allow yourself room to experiment and don’t try to make each individual release as polished as possible. - Mark Zuckerberg"